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Orlando Sentinel on Marketing for Wizarding World of Harry Potter

Posted by: sue
December 04, 2009, 07:31 AM

The Orlando Sentinel has an interesting piece online today regarding marketing for the upcoming Wizarding World of Harry Potter theme park attraction, as well as some great new overhead photos of the ongoing construction in Florida.

The article discusses the recent vamped up marketing, including the TV commercials we've shown you earlier, as well as mentioning the Road to Hogwarts contest to win a trip to the Grand Opening of the theme park. New however are details of the previously mentioned UK Virgin Holidays association with the theme park, and points out "the tour operator is also offering Potter-themed packages that include a free breakfast at one of the attraction's themed restaurants plus early-morning access to Wizarding World, once it opens."

While Universal has still not revealed a formal opening date for Wizarding World,  just the vague "Spring 2010," there are several possible timeframes now mentioned in the news article, including this from the UK travel company "the Potter-themed packages that Virgin is offering are only for trips beginning May 28 or later." However, an earlier mention of the end of April is brought up with the event for graduating students. Quotage: "What's more, new sales materials for Universal's three-day "Grad Bash" event for high-school seniors promise that attendees "will be the first Grad Bash class to able to step into an entire world of magic and excitement at The Wizarding World of Harry Potter." That suggests Universal expects the project to be open by April 23, when Grad Bash begins."

Universal officials declined to discuss their marketing for the theme park (which is likely to increase in the coming days and months regardless) as a rep said "We don't generally discuss our marketing strategies," spokesman Tom Schroder said. "But we can say everything we are planning is designed to build and add to the tremendous excitement and anticipation surrounding the Wizarding World of Harry Potter."

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346 Points

i want to go i want to go i want to go

Posted by jonfrog {ROAR} on December 04, 2009, 11:38 AM report to moderator
4852 Points


Posted by #1 Witch ROAR! on December 04, 2009, 03:11 PM report to moderator
2525 Points

I am going hopefully.

Posted by The Nerd on December 04, 2009, 04:54 PM report to moderator
3271 Points

It’s all coming along so fast… great overhead pics!

Posted by Half-Blood Princess66[ROAR!] on December 04, 2009, 05:16 PM report to moderator
38 Points

Never before have I been more happy to be a Floridian living in close proximity of Orlando! I’m stoked for the opening.

Posted by PeachyMomo on December 04, 2009, 10:42 PM report to moderator
3417 Points

First : ) I wonder if the Grad Bash is like an sneek peak before the officail opening to everyone? If not then the park has to open by April 30th ( the last day of the Grad Bash). But we now know April or May 2010!!!!

Posted by paul_hp_fan [OoM2] *ROAR* on December 05, 2009, 02:51 AM report to moderator
4138 Points

Can’t wait for the theme park!!!

Posted by Calum Wilson (RuneDream54) on December 05, 2009, 03:02 AM report to moderator
3048 Points

Whenever it opens, I am positive that it will be a marvelous experience for all fans.

Posted by Kirk on December 05, 2009, 05:57 AM report to moderator
586 Points

Maybe it’ll open on my birthday!

Posted by HermioneRon4ever on December 05, 2009, 07:58 AM report to moderator
4056 Points

Wish I could go. :(

Posted by fifi ~::~ ıɟıɟ {WBM!} {ITC!} on December 05, 2009, 08:21 AM report to moderator
1420 Points

i wan to go next summer cause we cant go this summer cause we are going to disney world again but diseny is fun to

Posted by alicia00 on December 05, 2009, 08:52 AM report to moderator
1742 Points


Posted by wing on December 07, 2009, 05:19 AM report to moderator
80450 Points

I will be there…

Posted by Won_Two on December 07, 2009, 04:19 PM report to moderator
131 Points

At first I wasn’t really interested in this theme park but now I really want to go. Luckily I live about 1 hour away. Yeah!

Posted by QueenFergie on December 08, 2009, 01:01 AM report to moderator
1910 Points


Posted by Jane_Potter on December 09, 2009, 06:37 AM report to moderator
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